Social Media Marketing | Churchill Consultations | Marketing Agency

Reach Your Audience & Grow Your Tribe

Social Media is the best way to stay in front of your audience and keep them engaged with your brand. 

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How to Market Your Business On Social Media

Many businesses don't have the time to worry about their social media presence, let alone develop a strategy to grow their audience.

 

Each business is different and deserves a personalized approach, but there is a framework we use to create the optimal strategy for our clients.

Determine Your Why

Instead of focusing on what is important to you, think about your customer. You have to answer the question fundamental to any sale, "Why Should I Buy From You?" With a strong value proposition and meaningful differentiator, you'll see a dramatic uplift in conversions, leads, and ROI.

What is Your Value Proposition?

This is one of the most effective, yet most overlooked aspects to marketing. Companies often struggle to convey an effective, meaningful value proposition to their audience. A true value proposition has to differentiate yourself from your competition, and offer a dimension of value your competitors cannot match.

 

At Churchill Consultations, we walk our clients through a 6-step framework to create a powerful value proposition that is understood, believed, and accepted by their audience. 

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What can Churchill Consultations do for your business?

 

Platform Selection

Each social media platform carries a different tone and context. Understanding the nuances of each platform is essential for effective messaging. We focus on the platforms where your most valuable prospects frequent, and test a differentiated content strategy to achieve optimal messaging.  

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Platform Selection

Differentiated Content Strategy

Optimization

Effective Messaging

Most people create content like a shotgun, and blast out messages without any sort of strategy behind their actions. We test different messages in our content to create a strategy based on data.

Brand Message

Double Down on Winners

Track Engagement

Continual Improvement

The digital landscape is constantly evolving. Algorithm changes play a large role in successful content marketing strategies. We constantly seek improvement in our results to achieve a maximum ROI for our clients. 

A/B Testing

Optimization 

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Churchill Consultations

(412) 457-8866

Pittsburgh, Pennsylvania

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