How We've Incorporated Machine Learning to Increase Client ROI
Like it or not, Artificial Intelligence and Machine Learning are here to stay.
A.I. and Machine Learning have made their way into the healthcare, financial, and marketing industries—and are making serious waves. By using A.I. and Machine Learning, organizations are giving themselves a serious competitive advantage.
So...what's the difference between Artificial Intelligence and Machine Learning, exactly?
Artificial Intelligence is software that performs (automates) tasks that previously required human interaction. This technology is not new by any means; you've been using it for a while now and may not realize it. A.I. Software can be found in your iPhone with Siri, in Google's predictive text, and even online checkers.
Machine Learning on the other hand, is a computer program that has the ability to alter itself and adjust to new variables—while still optimizing for the objective function.
We're going to focus on how this applies to marketing today, how we've incorporated Machine Learning Software in our company—and by working together—how we can help you achieve your goals.
A.I. / Machine Learning Marketing
Machine Learning Killed the Demographic
Companies used to develop marketing campaigns by grouping consumers into groups based on interested and values. They would use these classifications to create differentiated marketing strategies that appealed to each consumer segment; that's still part of a modern marketing strategy, but technological advances have broken the customer profile down further.
Say you've created your demographic; you have 1000 people who are interested in your service. This is your market. Let's say of this group, 70% are going to buy within the next 6 months. Of these 700 people, only 15% are going to buy in the next 3 months.
- About 100 people
By identifying and advertising to this hyper-specific audience segment, companies are able to eliminate wasted ad spend on those who aren't ready to buy right now.
Machine Learning has the ability to analyze large amounts of data, recognize patterns, and break down demographics into the stages of consumer-purchase-decision process. This is highly beneficial for companies because it eliminates wasted ad spend and increases marketing efficiency.
- Currently about 67% of marketing budgets are wasted. Our Machine Learning Software reduces audience sizes by about 70%.
Coincidence? I think not.
Machine Learning Software solely analyzes data which eliminates human bias, and produces better results. Not only does Machine Learning increase efficiency by breaking down demographics and eliminating human bias/error, it's able to produce results time after time. This software enables us to know exactly what to expect from a marketing campaign: cost, conversion rates, profits.
How We've Incorporated Machine Learning Into our Marketing Campaigns
Are you tired of wasting money on marketing and advertisements that don't provide results? We have a solution.
We currently use Machine Learning Software to optimize lead generation marketing campaigns, and deliver consistent, predictable results for our clients.
We focus our marketing efforts on the platforms that dominate our mobile devices, and by using this software we're able to market solely to those who are actively pursuing what our clients are offering, in the right places, at the right time. We're able to cut customer acquisition costs by 25-75% on average, and dramatically increase ROI.
We've taken the guesswork out of marketing and have given companies the ability to accurately forecast growth from marketing activities. We also have national industry benchmarks, which serves as an incredibly accurate guide for anticipated results.
We offer this service in:
Dental & Chiropractic
HVAC & Roofing industries
By using this technology, we are able to tell our clients:
exactly what to pay
exactly what their conversion rates will be
ultimately what their profits will be
How We Can Work Together
Our process is incredibly simple. We sit down with potential clients to outline their individual needs, desired outcome, project goals, and constraints. We then calculate the Lifetime-Value of a customer for our clients and determine what the ROI of a single client will be. Using this information, along with industry benchmarks and conversion rates (results) we provide, we can forecast the outcome (profit) from partnering with our agency.
We conduct an industry analysis—which includes short and long-term growth factors—customer profiles or avatars, and develop differentiated marketing campaigns for each audience. (Standard with each marketing campaign)
Using this information, we're able to determine the necessary elements and functions of a successful marketing campaign. This includes your usual A/B testing, funnels, and automation—but by incorporating Machine Learning Software we're able to eliminate wasted ad spend and advertise to only those who are ready to buy and actively pursing your service.
Companies leaning into this technology have been having a lot of success in their marketing campaigns and are experiencing growth like never before. If you want to give yourself a serious competitive edge and grow your business, I would suggest reaching out immediately. It won't be long before other companies see the obvious advantages to using Machine Learning Software and begin to incorporate this into their marketing strategies.
This technological differentiator separates our agency from others, and allows us to provide consistent, predictable results for clients. If you're ready to stop wasting money, get better results, and grow your business, contact us today.
*Case Studies Available*