What is content marketing?
Content marketing can be anything from photos and videos—to graphics, animations, and written word like blog posts. It's a great way for companies to showcase their brand personality, communicate their values and mission, as well as engage their audience.
What are the best types of content?
You need to understand is that your prospects don't care about you or your company. They care about are their problems, and finding the best solution. It's your job as a professional to educate your prospects and show them that you're the best fit. This is where content marketing comes in handy.
The company that is educating a prospect and helping them solve problems will be sitting pole-position to be the solution. By publishing content based around their problems, you establish yourself as an authority—and walk them through the decision-process.
More video content is consumed than any other type of content on the web today, and is favored by the algorithms on social media. You'll want to create video content based around your ideal prospects problems, emotions, and customer persona.
Other great forms of content marketing include testimonials showing how you've successfully helped people just like them, which will gain the trust of your prospects.
We Can Help With
There are no limits to what you can do, and marketing that stands out is always more effective than the status-quo. Get creative with your content marketing and separate yourself in a crowded marketplace. Churchill Consultations provides a full range of content marketing services to help you effectively convey your message, engage your audience, and attract those who need you the most.