You can't just hire any marketing consultant. Get an experienced professional and guidance you need.
What Is a Marketing Consultant?
A marketing consultant is a highly-versed professional who understands what it takes to launch and run a successful marketing campaign, enhance efficiency of your existing marketing, and leverage your current efforts to get a better result.
What Does a Marketing Consultant Do?
A marketing consultant can help with a number of things, but it typically depends on their specialty. They can help with overall marketing strategy development, strategic planning, messaging, value proposition, campaign planning, and implementation.
Marketing consultants provide an objective point-of-view, and can help you see things the way your customers will. This is highly important because the way we view a situation is skewed by our own personal bias and beliefs.
When Should I Hire a Marketing Consultant?
You should hire a marketing consultant any time you'd like an objective perspective on your current marketing strategy, start-up, or new product launch.
If your marketing strategy and campaigns aren't performing like they should, or you'd like better leverage—a greater result for the same amount of effort—you should hire a marketing consultant.
This can prove to be a highly valuable decision for your business. The success or failure of an organization is typically a result of it's ability to market themselves to their target audience.
What can Churchill Consultations do for your business?
We work closely with organizations, from "Mom & Pop" small business, all the way to the large global enterprise. We consult with you to understand your business, as well as your customer.
Understanding what approach has the highest probability of success, and already has a successful track record, is essential for marketing campaigns that crush it. We research your market, tap into our data-base, and use our personal experience to develop marketing campaigns that generate the ROI you need to scale.
Competitive Differentiation / Value Proposition
In order to scale, you must differentiate yourself on at least one dimension of value. A value proposition must also be understood and believed by your customer. If they don't understand it, they won't accept it. If they don't believe it, they won't accept it.
A truly competitive value proposition takes some work, but is highly profitable if done correctly.
If your value proposition is your slogan, it is inadequate.